Save the Date for your Next Event with MMS [Lamborghini Brisbane Case Study]

Willims Motor Group Brisbane know how to draw a crowd. They recently hosted the Brisbane Lamborghini Launch event, the occasion was so popular that they were over capacity on the night!

Lamborghini Brisbane boast an all-new dedicated Lamborghini showroom based in the luxury car prescient of Fortitude Valley and showcases five new Lamborghini models alongside up to nine prestige and exotic pre-owned vehicles. The showroom will soon feature the all-new Huracán LP410-4 Spyder and Huracán LP 580-2 arriving early 2016.

Elizabeth Benson, Marketing Assistant for Willims Motor Group, said that the MMS fitted seamlessly into the communication strategy for this event. She sent the Save the Date MMS 6 weeks before the event, trailed by an email 3 -4 weeks prior and then followed by formal print invitations 2 weeks before the event date. Lamborghini sent 250 MMS to save the date and of those recipients 60 attended the event, this was a wonderful turnout considering not all customer mobile numbers were available.

Elizabeth said “The MMS was perfect to get attention and generate excitement, I felt confident that each recipient would read a text message and they can click on the date and the event is saved in their phone calendar, you don’t get that certainty with email or post.”

Mrs Benson noted that this type of communication would be perfect for a more intimate setting and next time she would use SMS or MMS as a reminder a couple of days before the event, in conjunction with the initial save-the-date.

Are you looking for an effective and unique way to save-the-date for your next event? Give MOBIPOST a call on 1300 550 353 or head to www.mobipost.com.au

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