2011 has been a great year for the growth of Mobile Marketing as companies continue to realise the increasing influence of mobile devices. So what are the growth areas for 2012?
Mobile Video – As higher quality smart phone penetration continues to grow the effectiveness and experience of MMS delivered video will see an increase in successful campaigns.
Mobile Social – Social media will continue its growth and 2012 will begin to highlight the lean towards mobile. It is predicted more social updates will occur from mobile devices than computers in 2012. You can use the most universal mobile technology SMS to push customers to your social media initiatives.
Location based marketing – Companies will begin to take advantage of GPS and NFC (near field communication) tools for marketing purposes. Did you know that you can send GPS location direct to phones via mobiPOST? Great for your Christmas party invitation!