Mobile devices are a highly personalised form of communication, and have been used as a way to build new relationships with consumers. Combining loyalty-based marketing with emerging media channels, retailers have been able to reward regular customers as well as provide product information and reviews.
Ed Deutscher, director of technology at HSN.com said that “We truly believe there is an opportunity in mobile for us to find ways to group customers into affinity groups where they can take advantage of sharing content”.
In one example, a restaurant can use SMS to help to engage customers like asking questions such as what they want to see at the restaurant and their favourite dishes.
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